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Keywords blog post

Everything you ever wanted to know about Keywords in 2021

What are keywords and why are they important?

9 out of 10 online users make use of search engines to look for information by typing in a keyword or a keyword phrase. But what are keywords? To keep it as simple as possible, keywords or key phrases, are the specific words that people are searching for in search engines. You type in keywords of what you’re searching for and in return, a search engine’s algorithms sift through the enormous number of webpages indexed and analyzed by “spiders” (remember those spiders?). The spiders’ crawls through the content of these webpages, which search engines match with keyword phrases used during searches.

As a business, keywords are very important. Why? Because you want to be the business that comes up first when people search for the keywords or phrases that are relevant to your products or services. To stand a chance of being near the top of the results, you need to include those words and phrases in your website.

Let’s say you’re an accountant that specializes in small businesses, you should have the words “Small business accountant”, or something similar on your website to start appearing in those search results. You’re probably saying, “well that’s easy”, but it’s just the start. There are lots of factors involved, from the number of links to the speed and security of your website, that influence how close to the top you appear. We touched on this briefly in one of our previous blog posts called 6 Reasons Your Site    Needs an Oil Change. But creating pages and content that include the right words and phrases is a great place to start.

How to find keywords?

Keeping with our Small Business Accountant concept, some keywords like “small business accountant” will be obvious. But keep in mind that it’s those obvious keywords that are the hardest to rank for. Why? Cause every other Small Business Accountant or event larger competitors will have the same idea, so there will be lots of competition.

For that reason, it’s also beneficial to use what’s called “long tail keywords”. These are keywords that may be searched for less often but are much more specific. For example, those small businesses might be searching for an accountant specific to the city that they’re in or that offer a specific service that you require. Those keywords would help start to eliminate the outlying competition. Finding these kinds of keywords and creating high quality, useful content around them can help you get found too, by the same people that may search for the broader, more competitive keywords.

 

Once you have a list of keywords then it’s time to start incorporating them into your content. There’s no need to “stuff” keywords into your content, instead, focus on creating useful content around each term. You may have read in the past that you need to include the exact phrase you’re targeting a certain number of times, but now search engines are much more advanced. They can understand synonyms and promote articles that may not have an exact match but contain lots of relevant information around the term searched for.

seo results

Regular keyword maintenance will help you keep ahead of your competitors and continue to attract traffic to your web presence. Using your keywords in these areas is the most basic way to target your content to searches. It’s not going to immediately shoot you to the top of the results, but it is essential SEO and failing to take these basic steps can keep you from ranking higher in the search ladder.

Want to explore SEO for your business?

BENEFITS OF WORKING WITH CRUNCH FOURCE...

  1. Cheaper Than Hiring In-House – It’s more cost effective, and sometimes the only way for smaller companies to afford professional services. An in-house staff, facilities, systems, training, and benefits can eat up your marketing budget.
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  5. Work with the Experts – Think of us as a pool of specialists, and the pool is deep. Today’s inbound marketing requires many areas of discipline such as SEO, content, social media, branding, and paid ads. An in-house department may not have the bandwidth to handle all the channels.
  6. Quantifiable Results – A quality company measures all metrics to see what is working and where the ad spend does the most good.
  7. Fresh Perspective and Ideas – Your marketing will benefit from new ideas and perspectives that you and your team may not see when you’re so close to a project. Fresh eyes and new blood can bring a tired campaign back to life.
  8. Broader Skillsets – Your staff may not possess all the skills required for a comprehensive campaign such as graphic design or SEO. An outside firm is equipped with the talent and resources to bring your vision to fruition successfully.
  9. Continuity and Work Overflow – we can step in at a moment’s notice to pick up where a departed employee left off. we can help during times of peak demand and work overflow situations, providing continuity to the brand message across all channels.
  10. Complement Your Existing Marketing Department – Divide and conquer your promotional projects. Let your team handle the projects where they excel and outsource the other projects.  This division of labor enables your staff to be more efficient. There is no learning curve for them to use new methods or technologies.

Crunch Fource offers cohesive and effective brand strategies that will place your company’s products squarely in front of your target audience. When you hire crunch fource, you save time and money paying for only the time, expertise, and involvement of each expert as required.

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