Your fully staffed marketing Department
Being a business owner can be a stressful and at times, a defeating endeavour. You often find yourself handling way more than you have time for. Let’s face it most of us aren’t in a position to hire a marketing department. What if I told you we can not only help, but alleviate some of your stress, give you more time for the things and people you love and care about and generate more revenue and net profit at the same time. Sound cool? Let’s take a closer look…
Who we help
We help small to medium sized businesses that don’t employ a multi person large, in-house marketing team. You might have a few people (or zero people) dedicated to your website, your email list, your newsletter, your social media strategy—i.e. all those big items you keep avoiding.
Understandably, you don’t want the overhead that comes with hiring a fulltime web developer, designer, copywriter, SEO or PPC consultant, etc. Crunch Fource has all those experts on staff. You only pay for what you need, when you need it. And since you don’t need major redesigns every month, you can save a lot of money—without skimping on quality. We have several clients that are no longer enjoying the stresses and cost that comes with hiring in-house. It is almost impossible to find someone skilled in all aspects of marketing and the results are sub standard or focused on the channels and areas they excel at while missing a huge section of your businesses potential audience.
Are you a business owner who has been coordinating or executing his/her own marketing? Have you identified several content needs, but have no real content marketing plan. Do you have little to no in-house marketing staff or department? Do you have the dual role of VP of Sales and VP of Marketing? Is your in-house marketing manager swamped with an assortment of tasks – and they’re struggling to keep pace with the ever-growing list?
Sound like you?
So now you’re probably wondering – hmm… this sounds like me. There’s no exact formula for figuring out the answer to that question, but if you can identify with a number of the following statements, you should probably reach out as our services are probably a smart solution for your business.
1. You do marketing activities, but you have no real plan.
There’s no limit to the kinds of projects and campaigns we can produce. You can hire Crunch Fource to rebuild your website, plan and execute your social media strategy, design your print and digital ads, draft press releases and white papers, coordinate your tradeshow materials, ghostwrite your blogs and newsletters, etc. And they can do all of that in accordance with a strategic plan! Not to mention they can effectively analyze the results of said plan – and refine campaigns accordingly.
2. You want to get out of the weeds and focus on running / growing your business.
If you’re the entrepreneurial type, or you’re a sales executive or marketing manager simply overrun by the long list of marketing initiatives you’ve got on your mind 24/7, You could probably use some outsourced assistance. You might experience a feeling of euphoria once you’re finally able to really do what you do best, while the our marketing team becomes the primary handler of your branding, communications collateral and website work.
3.Your marketing is not getting done consistently.
So many business owners, and even dedicated marketing professionals, simply lack the bandwidth to regularly plan, produce and promote fresh content on their website pages, blogs and social channels. Unfortunately, this is important, not only for producing enough steam to see actual results, but for the search engines to recognize your company site as relevant. Consistency is key.
4. You want / need to take your marketing to the next level.
Ever see an awesome website, or a cool infographic, or even a super clever email that strikes a chord and then you think to yourself – man, I wish I could market to my target audience like that. Enter Crunch Fource. We provide the resources and expertise you need to upgrade your programs, sharpen your messaging and leverage the latest and greatest tools and channels.
5. You believe you can “let go” and partner with a trusted marketing team.
Our marketing engagements have a thick layer of trust built in. At the onset of the engagement, there may be a few growing pains. But once that proof is in the pudding, giving up the majority of that “control” over your marketing is going to be a critical determinant of success. Can you handle that?
6. You know you can’t get all the skills you need in a single hire.
The beauty of outsourcing your marketing is the practically limitless access to resources. Adept in-house hires may be able to tackle content writing and strategy, email marketing, social and/or a number of other marketing categories – but can that individual additionally handle PPC campaigns, design work, optimization, and all the specialties today’s marketing landscape calls for in order to stand out? That’s unlikely. But by all means, if you happen to find a single jack-of-all-trades super specialist with every marketing skill and certification known to man, please let us know!
7. You feel overwhelmed by the many ways that marketing is changing – and changing fast!
Who has the time to keep up with all the trends taking shape across the marketing world? Well… Crunch Fource does! If we didn’t we would be out of business. Our employees live and breathe marketing, and because there’s a collection of marketers specializing in various areas, we have got all your bases covered.
8. You view outsourced marketing as a partnership, not a hand-off
While it’s true that Crunch Fource will take a huge chunk of work off your plate, you still will sit at the table and be a part of the conversation. After all we are here to show the world what you created and make sure they understand your business. It is really all about you.
1. Alleviate Bandwidth Issues
Every marketing executive I have ever worked with has multiple job responsibilities, above and beyond keeping their focus on the marketing plan. It doesn’t matter if it’s a start up or a large corporation; marketing roles have many layers. I have multiple clients who handle marketing as well as other responsibilities within their organization. How can one be expected to execute an optimal marketing plan with so many moving parts?
2. Reduce Overhead
It’s expensive to have an in-house marketing team. From HR and recruitment, to training and benefits, it is a long, tedious process to find good people. Your needs will also vary depending on your company’s situation. With Crunch Fource you have the benefit of a complete and experienced marketing team to successfully execute your plan.
3. Leverage Industry Expertise
Crunch Fource lives and breathe marketing. We are on top of the most up-to-date tactics and trends. Crunch Fource can provide analytics and results to track the success of the marketing efforts and provide recommendations on how to maximize those results.
4. Augment Your Team
All team members have different strengths and depending on where your business is headed your needs will vary year to year. Some years require foundational work which will need to come from a strong strategy before laying down the key marketing elements. Not all people are strategists, while some are great at strategy but terrible at execution. We pride ourselves on being able to fit in where we are needed the most. We become a key member of your team with your best interests in mind.
5. Ensure Consistency
We live in a world where a long term employee is averaging two years. This is extremely disruptive for even the most stable of industries. When it comes to marketing, Crunch Fource can remain the consistent voice in your marketing plan. This is a role that we hold for many of our clients, that of the consistent voice of their marketing activities. We keep the marketing machine moving forward even when you have staff churn.
6. Get Clarity on the Big Picture
Many times you know your company so well you can’t see the bigger picture – the forest – for all the work you’re doing in the weeds. It can be eye opening to have Crunch Fource take a look at your marketing plans to find new and innovative ideas you haven’t thought of.
You may feel like you know your audience but you can’t put yourself in their shoes. You may be too intimately involved with your product to separate your emotions in order to see it the way a customer will. Fresh eyes can truly bring clarity.