The continuously growing list of popular social media platforms is always creating a new and exciting experience in the world of digital marketing. Keeping us on our feet with new obstacles and questions to ask ourselves regarding where we should be focusing to reach our target audience and our customers. Which platforms will provide us the most bang for our buck? Where is our audience spending their time? And which platforms aren\’t worth the effort? We are always going to face new challenges and updates when it comes to social media and its platforms, and 2022 will be no different.
One of the biggest challenges that all business’ face every year is determining which platforms you should market your brand. Which makes absolute perfect sense. The most popular social platforms aren\’t always the best fit for your brand or business goals, therefore it can be difficult to determine which ones you should include in your marketing strategy. The simplest answer is it all comes down to your audience. Who is your audience? Where do they spend their time on social media? It’s also helpful to consider which types of content your audience prefers. If your audience enjoys video content, then you’ve narrowed down your platforms to video hosting apps like YouTube, TikTok, and Instagram Stories. With all of this in play it’s also important to keep your social media goals in mind. If your primary goal is to increase sales, then perhaps you want to test out targeted, personalized Facebook ads. If you’re hoping to expand your brand awareness, you could test out a newer platform like TikTok.
Every year object, fads and trends become old and outdated. And with that, so does your content on your social media. Finding ideas for new content is another challenge that will not go away, and it can be tricky to consistently generate new ideas for social platforms. But the fun part is, new trends are always coming up. Take time to research what types of content are trending with your audience and on which platforms. This research can enable you to position your brand as a thought leader in your industry and will without doubt lead to new content ideas.
If creating new content wasn’t challenging enough, you also want it to be engaging. Creating high quality and engaging content is a challenge within itself and is immensely time-consuming. Time is money, so how are you going to get the most bang for your buck? Look into ways that you rework content that you already made. If you create an extensive YouTube video, cut short snippets from the video to use on channels like Instagram Stories, Snapchat, or TikTok. Or use information from that video to create new social media posts. Dedicating time and resources to create quality content on social media is vital for long-term success.
Generating leads from your social media is always going to be a challenge.
The point of your social media is to boost your business and get it out there. Take it to your audience in the social media world and convert them to customers. Make sure that you have a strong call to action on your page. Drive them from your social media to dedicated pages where conversions can be made. You can create a call to action for anything. Social media advertising is another powerful way to generate leads through social media. Create unique social media ads that seem spontaneous and casual. Too commercial, and young audiences will scroll right past you. Read the room and follow the trends.
In some cases, measuring ROI can be easy. Especially if the question is how many sales you received from a Facebook ad. But what if your social media goal is to increase brand awareness? How do you know whether your social media strategy was effective? That is where measuring your ROI becomes a challenge. But don’t worry, it can be done. It’s a little more indirect and more so linked to the bottom line. Your building of brand loyalty, retaining customers, gaining new customers, protecting your reputation and more. The more you focus on the bottom line, the stronger the outcome of your investment in brand awareness.
All types of marketing come with their own set of challenges and social media marketing is no exception. Take the time to think of some new and unique solutions that will help up your social media strategy game and over come these challenges. Whether you’re an expert or a rookie at social media marketing, you will agree that it isn’t easy. Let this be the year that you overcome your social media challenges. I may know someone who can help. (wink, wink)