fbpx
Organic and Your Business - Blog Header

Written by :

Crunch Fource

Posted on :

Organic and Your Business – The Bedrock of Marketing

Positive thoughts are most likely to produce a positive outcome. That possibly may be the most “kumbaya” thing I say all day. It’s also in a way how organic marketing works. We can attract into our lives almost anything that we set our mind and goals on. In business and marketing, the goal is to attract your target audience to your brand and business. This can be done in many ways, many of which come in paid forms of marketing. But there is a natural way to achieve this as well.

Simply put, organic marketing is a strategy. And unlike the overpriced expensive organic garbage we see in the grocery store, this strategy is free! It’s one that generates traffic to your business over time rather than using paid methods. Ways of doing this can include blog posts, guest comments or reviews, case studies, Facebook posts and tweets. Organic marketing uses SEO (Search Engine Optimization), social media, and a variety of other channels to increase your brand awareness. Which is ultimately the main goal. Increase brand awareness and build a connection with your audience.

As a business, you need multiple ways to attract leads and convert users. Organic marketing is one way to do that. With organic marketing, you can attract visitors to your site, who will hopefully convert to paid customers eventually. The goal is to keep your business top of mind when it comes time for a consumer to make purchasing decisions. Additionally, organic marketing impacts your paid marketing efforts later. If someone organically comes across your website, you can retarget them later with paid ads on social media, search engines, etc.

Organic Blog - Organic Marketing

There are many examples of organic marketing. Blog posts for one. This very post you are reading is an organic marketing effort. Any online public relation and link generation, email newsletters, guest posts, user generate content and social media posts. Facebook, Twitter, Instagram, Snapchat, Pinterest, Tik Tok, the list goes on. While we all use social media channels, the best place to spend your time with organic marketing is SEO. SEO drives more than 1000% more traffic than organic social media all together. By no means does that insist that you should do one over the other. You should be taking all these examples and using them to the most you possibly can. And why not, they’re free! It’s up to you to see how well they work for your business. To measure how effective your organic marketing efforts are, you’ll look at which content is driving the most traffic to your site, leads generated from those campaigns, and which channels drive the highest amount of high converting traffic to your site.

While organic marketing is focused on generating traffic to your site over time, inorganic marketing, or paid marketing, uses paid methods to target, reach, engage, and convert audiences quickly. These strategies include paid search ads, paid social media ads, sponsored posts, display ads, video ads on YouTube, etc. With paid media, you can micro-target your ideal audience and reach people who might never have heard of your business otherwise. While organic marketing is more like word-of-mouth marketing, paid marketing is like sales-focused marketing. The goals for each differ greatly. One is to attract audiences and increase brand awareness and the other is to convert audiences on a specific campaign. You measure the success of paid marketing through return on ad spend, driving impressions, achieving high conversion rates, etc. Paid marketing of course isn’t as effective unless you have put in the time to address your organic marketing first.

Organic Blog - Growth Strategy

Organic marketing works because it is work. Lots of work. But there’s no substitute for careful attention to your website’s content and careful curation of your business’s social media presence. Paid ads can be an effective tool within a marketing strategy, but what if someone visits your website and doesn’t find what they’re looking for? Or what if they visit your socials and see no posts or information about you? How is that investment working for you? Organic marketing is a long process, but ultimately it will yield more authentic customer engagement and more accurate SEO.

An organic growth strategy seeks to maximize growth from within. There are many ways in which a company can increase sales internally in an organization. These strategies typically take the form of optimization, reallocation of resources, and new product offerings. There are set steps in which you can take to build an organic marketing strategy:

  • Analyze your current traffic habits.

    • It’s important to know where you currently get the most organic traffic. Is it from your Facebook page? Blog posts? Once that is determined think about how your audience would usually discovers a business like yours. Do they rely on industry publications, social media, or review sites? It’s important to understand what type of organic traffic that your target audience is consuming because you will want to create that content. You also need to understand what organic traffic is already working for your business. Because you are going to want to continue creating that content. Organic marketing only works when you truly understand your audience and what they want to see.
  • Create content. 

    • Once you know which channels you want to focus on and where your target audience spends their time you can then create content to cater to that information. First you should brainstorm the types of content assets you want to create and build a list of several ideas. If you want to focus on blogging, do your keyword research and competitor analysis, and then build a list of keywords you can create posts around. However, if you want to focus on creating case studies or research, you\’ll have to do first-hand research, and then decide how you\’ll publish your findings. Before you can create content, you\’ll need to know which platforms and channels you want to focus on.
  • Optimize your content.

    • If you were to ask what makes organic content work, the answer would be SEO. All your content should be optimized so that it will show up on search engines and social media platforms. For example, the strategies might be similar, but you’ll optimize your blog content, video descriptions on YouTube, and social media posts. To optimize this content, usually, the strategies involve incorporating keywords into your content, having a great design, and using metadata to let search engines know what your content is about.
  • Evaluate and improve.

    • The key to any organic marketing strategy is to evaluate and iterate. You can use agencies like ours to plan your SEO strategy, optimize your content, and measure real return on investment. We can help you measure and keep track of your KPIs so you can see what\’s working and what isn\’t.

Organic marketing is all about bringing people to you, instead of reaching out to people via paid methods. With organic marketing, you’ll create several types of content to keep people engaged and interested in your brand. When it comes time to make a purchasing decision, they’ll think of you first. Investing time and energy in developing an organic marketing strategy is one of the most important steps you can take to ensure the long-term success of your business’s digital presence. It’s one of the most effective ways to build an authentic audience and fan base for your product or service. It takes more time, consistency, and patience to pull off, but it’s worth the extra effort. And if you don’t want to do it, we know an awesome team that can do it for you!

See how your websites SEO measures up 

 

MARKETING AD 2

First Month Free

We are so excited that you are
taking the next step!

Your bottom line will thank you!

Leaving Already?

Grab your copy of our Local SEO guide before you go!

It contains everything you ever wanted to know about getting noticed locally!