You are what you post. I think that’s how it goes right? Your business’ content connects audiences with valuable information that reflects you. Your content can be used to gain reach, influence, and above all trust with your audience. With something so crucial to the success of your marketing strategy it’s important to make sure you are hitting every point. Reviews or audits of your content should be an annual part of your business’ process. “Audit” can be a scary word. But in this case, it doesn’t have anything to do with your taxes. Instead, it simply means compiling key information about your digital assets all in one place.
Think about the websites and services that you frequent regularly. Google, Netflix, even social media profiles. Every one of these sites stand and fall based on their content. If Netflix fails to keep you engaged or cease to meet your viewing needs, you most likely will cancel your membership. Any website needs to undergo a regular content audit to adjust what is found within its pages. A business site is no exception. Learning how and when to conduct a content audit on your online presence can make a big difference to your reputation.
A content audit puts your content under the microscope. The purpose of an audit is to ensure your site is likely to attract visitors and achieve conversions. A business website that does not produce results is a waste of effort and resources. Many people focus almost primarily on generating new content for a website. Repurposing older material can be equally effective, if not more so. Reviewing your existing content will reveal what your target audience is responding to and, more importantly, what is leaving them cold.
There are countless reasons why your business should undertake a content audit on a regular basis. These include:
The internet is eternal, so previous content will never disappear and always show up in searches. You need to ensure that your reputation is not damaged by users locating outdated content that is no longer relevant.
Check that your content is not having a negative impact on the performance of your website. Loading speeds, for example, could be slowed down by videos. Users will lose patience, and your Google quality score will drop sharply
Keep a close eye on SEO trends, especially Google’s ever-changing algorithms. While attempting to second-guess Google is enough to drive you insane, at least make an attempt to keep up. If your content does not match the expectations of a current algorithm, you could lose substantial traffic overnight.
Cyber-crime is always on the rise so you can never be too vigilant about internet security. Regularly check in on your website’s security certificate and ensure that user data is completely safe. This will enhance trust in your site from your users.
Website audits will reveal what pages are seeing the most attention from users. More importantly, an audit can reveal what pages are likeliest to see users close a site. Those pages may need some serious work.
If you regularly undertake website audits, you’ll remain ahead of the curve and, by extension, greatly enhance your odds of success online. An audit of your online content will help you understand what’s working and what’s not, which outdated profiles you need to revive, repurpose, or shut down and new opportunities to grow and engage your audience. It provides the potential to improve your online performance and can highlight content that is cluttering up your website and SEO ranking so you can take immediate steps to fix or remove them.
The best content in the world only works if the right people read it and it delivers the desired results. And the best results come from working with a team of professionals like Crunch Fource.