Crunch Fource

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Voted Top 4 Digital Media Start Ups & Companies Saskatchewan 2021

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Marketing Audit

Sometimes it is hard to see the forest for the trees.

Crunch Fource is so passionate about helping businesses navigate and conquer their marketing strategies we want to help you.

A fresh set of eyes and an unbiased reflection of your goals against your current strategy will give you actionable insights into what is working and what isn’t.

You will get a clear view and an outlined direction of the next steps to take.

Audit Focus

  • Keywords & Content

    Quality content has always been a dominant ranking factor in search engine results. Additionally, compelling copy plays a key role in visitor engagement and conversions. we will review your top-level pages from a strategic perspective. We cross reference to ensure you have selected keywords that are aligned with actual search terms that people would use to find your product or service. We’re also checking for a steady stream of fresh, relevant content in the form of blogs, news updates, articles and white papers.

  • Design Improvements

    Our auditors will critique your overall web design and user experience. We’re grading each page on: ease of navigation, page layout, continuity, quality of images and iconography. We also judge the effectiveness of your calls-to-action and contact forms. Our team will check to see if you provided a compelling value statement and a unique selling proposition. Using conversion philosophy, we will evaluate whether your pages are designed to convert visitors into customers. For example, have you used social proof and trust badges? Are your images and icons appealing? Is your branding consistent?

  • Social Media

    Google factors social signals into its search algorithm and results. A strong social media following indicates your relevance and reputation as an industry leader. Are your followers engaging with your content? Do your posts convey the right tone? Have you selected the appropriate social platform to deliver your message? We will provide valuable feedback on your main social channels: Facebook, Twitter, LinkedIn, Google+, Instagram. Since online reviews are increasingly important, we will be checking your social reviews on both Google and Facebook. You can expect advice on how best to handle reviews (both positive and negative).

  • Search Performance

    Do you have a beautiful website that no one can find? (Or an ugly website that no one wants to visit?) We will perform incognito searches for your products and services and determine how you rank in comparison with your competitors. We’ll evaluate the strength of your organic, natural ranking in search engine results pages. We’re also monitoring your position in Google’s map stack as well as ad placement.

  • Technology Audit

    In addition to attractive design, your site needs to function flawlessly. Our experts will assess whether your site is up to the current level of technical standards. At a minimum, your site should be mobile-responsive and feature click-to-call functionality. We’ll check whether your web domain has been secured with an SSL Certificate. We will discover whether you are using structured data markup, like Schema. And we will review your URL structure and suggest improvements.

  • Analytics

    For an existing website, there’s inherent advantage in leveraging your current Google Analytics data to analyze visitor flow. For example, once people land on your homepage, where do they travel next? What are your most popular pages? What pages do visitors spend the most time on? We can use this information to prioritize page placement within your site. Conversely, if users are ignoring certain pages, then consider consolidating them into a lower-level menu or abandoning them entirely.

  • On-Page SEO

    This is where careless developers often cut corners. We frequently discover missing or incomplete header tags, meta descriptions, alt attributes, title tags, 301 redirects, sitemap, robots.txt file. We’ll alert you to any shortcomings. As part of our analysis, we will also give you a score on domain authority. Speed is another critical on-page factor. It’s no secret Google prefers pages that load quickly (in about 2-3 seconds). This is especially true for mobile pages. We run your homepage through a series of independent speed tests. Our report includes data on fully-loaded speed, homepage size, with a score out of 100. If there is something slowing down your page, we’ll find it and let you know what it is. Some speed enhancements are obvious and easy to fix such as enabling compression and optimizing images. Other speed factors are more technical in nature such as minification of JavaScript, CSS, HTML, prioritizing visible content and leveraging browser caching.

Get your Free marketing audit today

Get To Know You

We take the time to really get to know you, so that we can better understand your needs and your business. So we can do an outstanding job.

Research

We deep dive into your product, market, customer and unique selling proposition. We look at everything from you to your competitor

Connect with Concept

This allows us to grab a tangible sense of what your product is, and by now we understand, empathize with your position and are ready to build and execute a killer strategy.

Love the Idea

Every strategy we create is made with love. The key ingredient to every great marketing strategy is passion. This passion will show in every detail in our work and relationship.

Craft it from scratch

Now that all the details are handled, we get our hands dirty. Your marketing strategy comes to life and you start to see the rewards of the work we have done together.

Refine the Strategy

As we move forward, we gather so much insight into your market and consumer. We then take this data and further refine our strategy and efforts. This is where the real magic happens.