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What is a competitive analysis and how to conduct one
Companies do not operate in a vacuum; they compete with other firms for market share, customers, and profits. Competition in today’s marketplace is fierce.
How to tell the difference between good marketing and bad marketing
If you’re a business owner or marketer, the chances are good that you’ve seen some bad marketing in your time. Maybe it was an ad
The opportunity cost of not marketing your business
Marketing your business is a smart investment that helps you gain new customers, improve relationships with existing customers, and position yourself as an expert. But
Why you need a Buyer Persona to define your ideal client
Build out a buyer persona If you’re trying to grow your business, it’s critical to have a clear picture of who your customers are and
The 5 P’s of Marketing
Have you ever heard of the five p’s of marketing? It is a framework that describes the choices that marketers make when building a marketing
Crafting an Irresistible Offer
You’ve probably heard the saying that you should “give away the steak and sell the sizzle.” Well, the same thing applies to your business. While
The Remix – The Art of Repurposing Content
It’s no secret that creating new content is time consuming. It takes hours, if not days or weeks, to write a blog post or article.
UGC is taking the internet by storm
and we think you should try it User Generated Content (UGC) is all the rage right now. You’ve probably seen the term thrown around a
Let’s talk about Internet Marketing
The internet is an amazing tool for businesses. But if you don’t have the right plan and strategies in place, it can lead to disaster.
The Ultimate Battle – Organic vs Paid Marketing
The age of digital marketing has brought with it a new set of acronyms: SEO, PPC, and SEM. These terms may be familiar to those
7 Website Tips for Small Business
Small businesses tend to struggle getting noticed online, which means they don’t get the exposure they deserve. You’ve probably noticed this yourself: when you think
The Lazy Guide to Great Copy Writing
Do you struggle with writing copy? Having trouble coming up with ideas and copy that does what you hope it will? Me too! Full disclosure,
7 Common Marketing Scams and How to Avoid them!
The world we live in is crazy, we are inundated by nonsense, and there are scammers everywhere. They come at us from all angles and
How to build a Sales Funnel that works for Free!
Have you ever heard of a Sales Funnel? They rarely get the credit they deserve, but are the easiest path to new customers. Sales funnels
Simple Local SEO Strategies for Small Businesses
Local SEO Strategies that will get you ahead of the competition The competition in local SEO is fierce and it’s a lot more complicated than
How to take advantage of Organic Marketing for your business?
Organic Marketing for your Small Business in Canada Every business owner faces the same issue. What is the best way market my business, services, and
Is Ecommerce right for your retail business?
Ecommerce is changing the way we shop and pay for goods and services, growing rapidly in recent years because it offers consumers several advantages over
Marketing Strategies – Saving Your Business Money
Would you build a new home without a blueprint? Most wouldn’t be able to even assemble their Ikea furniture without the instructions. (I’m one of
Free/Low Cost Tools To Help You Manage Your Business
There is no question that digitization has changed how businesses conduct daily operations. Today we have a plethora of digital tools which give us a
CRM – Software For Small Business
As business owners we all want more customers, and on top of that we want our current customers to be happier with the service or
Marketing Ideas – For Your Small Business
As a small business owner or marketer, you are continuously searching for great small business marketing ideas to grow your business with. It’s because online
YouTube Channels – How To Build & Grow One For Your Business
If you have followed our blogs to date you have surely heard us mention that video marketing has been on the rise and is growing
Digital Marketing Strategy Tips – That Work
As a business owner, you don’t need me to tell you that marketing can be tough. Everyone is competing for attention, and it can be
How To Market Yourself – On Facebook and Instagram
Facebook and Instagram are two of the most popular social networks with millions of monthly active users each. They provide unlimited opportunities to find the
How To Market Yourself – Realtors
Real estate is an industry that is both challenging and potentially lucrative. But it can also be very competitive. 73% of buyers interviewed only one
Quality Over Quantity – Improve Your Social Media Engagement
As a business you should always be looking to boost the engagement of your social media. Some people tend to think that the more you
Conquering Google Search – How To Rank Higher
Your brand and marketing team has loads of things to keep track of nowadays. The number of likes, followers, retweets, comments, shares, tags, mentions, etc.
Marketing Your Website – How To Get Discovered
Your website is one of your biggest digital assets. For those of you in the early stage of your business, you may have your website,
Marketing Your Small Business on a Limited Budget
When budgets are tight, marketing is often the first expense that gets cut. But it doesn’t have to be. While traditional advertising methods are costly
10 Ways To Boost Your Local SEO
Local SEO is essential for businesses which operate on a regional level. 35% of all search traffic is local so without local SEO, your business
Google Business Profile – Upkeep Is Key
As a business who provides our potential clientele with audits of their digital assets, I notice from time-to-time different commonalties that sometimes trend from business
Social Media Goals – Trends For 2022
Whether you agree or not, consumers are now in charge of your brand and your business. The pandemic has sped this up, putting the wheel
Content Audits – Why Audit Your Digital Presence?
You are what you post. I think that’s how it goes right? Your business’ content connects audiences with valuable information that reflects you. Your content
Organic and Your Business – The Bedrock of Marketing
Positive thoughts are most likely to produce a positive outcome. That possibly may be the most “kumbaya” thing I say all day. It’s also in
Spotify – The Sound of Business
When a brand can offer a personalized experience to its customers, it’s sure to be a hit. That’s what makes Spotify a successful platform. The
NFTs – The Next Stop On Our Trip Through The Metaverse
There’s nothing like a new concept to the digital world, to make us go “what in the hell is that?”. At least that’s the feeling
