There is no question that digitization has changed how businesses conduct daily operations. Today we have a plethora of digital tools which give us a highly operational convenience and lower production costs. If you want your business to be successful, you can’t ignore the role of these tools. All you need to do is analyze each of your business fronts and check if there is a tool that can address those needs. If there is (which most likely there is), assess the market to find a tool that best suits your business model. Here are some tools that can significantly improve your company’s efficiency and productivity all while removing some of the hassle.
Customer Relationship Management (CRM) Software
CRM software or Customer Relationship Management software is a tool that helps you manage customer data and offer streamlined customer services across your business. Most businesses need a contact manager to handle contact details of their customers and prospects. In the early stages of most companies, this is typically done manually through spreadsheets or simple contact management tools. Many CRM tools are not free, but most offer free versions of their software with fewer features. With a CRM tool, you not only simplify lead tracking but also enjoy the convenience of viewing your business customer and prospect interactions from a single, unified interface. It also helps sales representatives optimize their schedules and plan their tasks in order of priority. Most CRM systems provide automated activity reporting features, too, saving salespeople the need to do this manually. Our CRM software, Ally, is affordable, sleek, and ready to help your team connect with customers on your own terms. The software serves as a home base for all of your leads. It’s extremely easy to use as you can manage clients, appointments, scheduling and payments all from one app. Basically it allows you to spend less time on administrative tasks so you can focus on serving your clients.
Graphic designers are not the only professionals who need design tools. There are many easy-to-use tools out there that your business can use to create social media images and other visuals before posting them. These tools include Canva, which you can use to build images, posters, and presentations. Note that some of these tools are not free, so take the time to review them to see if their free versions are sufficient for your design needs. You should also consider finding something that is easy to learn and use.
Project Management Tools
All business, whether small or big, is required to deal with many tasks, projects, plans and people regularly. There are teams of leaders, members, and managers who work together to build a successful application. As more people get involved in a project, not practicing any project management tools can be very challenging to accomplish a task efficiently. Hence, having some tools that can run your business organized during the planning and executing a project in an effective, predictable and reliable way is highly expected. Basically, project management tools are used for project planning, resource allocation, time management, and performance monitoring. They are one of the basic parts of the application development tools that can help your business obtain a competitive benefit and make you stand out among your competitors. Project management systems are managed by the remote developer team you hire for your app development.
Search engine optimization (SEO) is evolving at an incredibly steep trajectory and staying ahead of the changes and trends may require setting up a marketing subdepartment to handle this important aspect of internet marketing. Luckily for small and medium businesses, there are many SEO tools that can help you research short-tail and long-tail keywords and assess the performance of your competitors for various keywords. A good SEO tool will also help you review your backlink profile, track KPIs, and visualize data. Perhaps you may want to join the many other business who rely on us at Crunch Fource to look after this particular service.
Losing track of your business finances can be costly and inconvenient, no matter the size of your company. Luckily, you don’t need to rely on humans for this sensitive aspect of your business anymore. You can get free accounting software that will eliminate the inaccuracy and inconsistency of your human accountants. Today’s accounting applications are built to assist accounting professionals record and report a business’s financial transactions with much more ease. Depending on your business model and accounting needs, you may need generic software or flexible, scalable, and customized applications.
Website Performance Monitoring Tool
Your website is the center of your digital presence, and its performance will have a direct effect on your performance on the sales facet. No matter who you hired to create your business site, you will want to track user activities on it, so you know what changes to make to increase its usefulness. A tool like Google Analytics will provide you with every piece of data you need regarding user navigation on your site. You can check page bounce rates and the converting rates of different landing pages for optimization purposes. You can also monitor your SEO performance and make changes accordingly.
Communication and Video Conferencing Tool
The COVID-19 pandemic has had a prolific impact on the instant rise in popularity of video conferences, but the tool can be extremely useful even under normal circumstances. You will need to schedule online events with customers and businesses and set meetings with your employees. If you have a remote workforce, Microsoft Teams, Zoom and other tools such as Skype can help simplify communication between your staffers and enhance the spirit of teamwork.
A lot goes into running a small business, but you don’t have to do it alone. The tools above are designed to make every aspect of small business easier, simpler, and faster. The list of tools to incorporate into your operations is endless, but the ones discussed here should be in your arsenal if you want to level the playing field for your business. Take the time to understand your business model and its unique needs for the best tools for you. There’s no budget too small to benefit!