SEO - Search Engine Optimization 101 Resources

Maximizing Your Marketing Investment on Facebook
Say Goodbye to Wasted Funds on Facebook Boosted Posts and Embrace the Power of Ads for Effective Results. Attention, business owners and marketers! If you’re

Mastering Marketing on a Shoestring: Small Businesses, Big Wins!
Imagine a realm where small businesses, armed with passion and determination, face the daunting challenge of conquering the marketing world. Alas! Limited budgets, time constraints,

From Zero to Brand Hero – Building a Successful Brand
Building a strong brand is super important for the success and longevity of any business, especially small businesses. Your brand is not just your logo

In-House Marketing vs Marketing Agency
Marketing is like fishing – you need the right bait, the right gear, and a lot of patience. But when it comes to reeling in

The A to Z of Marketing Success for your Small Business
Marketing has become a vital strategy for businesses of all sizes to connect with their target audience, drive engagement, and achieve their marketing objectives. From

Mastering Social Media for Your Small Business: Effective Strategies for Success
In today’s digital age, social media has become a powerful tool for small businesses to connect with customers, build brand awareness, and drive sales. With

Hiring a Marketing Agency Can Make Your Life Super Simple
Hey there, fellow entrepreneur! Are you struggling with marketing your small business? You’re not alone! Many small business owners face challenges when it comes to

Solutions for Common Marketing Problems all Small Businesses Face
Marketing is an essential aspect of running a successful business, but it can be challenging for small businesses to compete with larger companies with more

The Magic Number: How to Determine Your Marketing Budget for Small Business Success
If you are like most small business owners, you are unsure how much you should spend on marketing your business, products and services. Congrats, you

Market Your Business Like A Pro
It’s no secret that the way we market our businesses has changed dramatically over the last few years. Gone are the days of writing a

Attracting More Customers With Local Search
As a small business owner, local marketing is the most important thing you can do. Today we will give you some tips on how to

Why your business needs a website!
The internet is a powerful tool that can help your small business grow. A website is often the first thing customers will see when they

Easy Copywriting Tips Guaranteed to Increase Your Conversions
You already know that copywriting is a crucial part of your marketing plan. But, did you know that it can also be a great way

What is Content Marketing? How can it grow your business
If you’ve spent any time online, you’ve probably seen the term “content marketing” being thrown around. But what does it mean, and why should you

Let’s talk about Internet Marketing
The internet is an amazing tool for businesses. But if you don’t have the right plan and strategies in place, it can lead to disaster.

The Ultimate Battle – Organic vs Paid Marketing
The age of digital marketing has brought with it a new set of acronyms: SEO, PPC, and SEM. These terms may be familiar to those

The Lazy Guide to Great Copy Writing
Do you struggle with writing copy? Having trouble coming up with ideas and copy that does what you hope it will? Me too! Full disclosure,

Simple Local SEO Strategies for Small Businesses
Local SEO Strategies that will get you ahead of the competition The competition in local SEO is fierce and it’s a lot more complicated than

How to take advantage of Organic Marketing for your business?
Organic Marketing for your Small Business in Canada Every business owner faces the same issue. What is the best way market my business, services, and

Conquering Google Search – How To Rank Higher
Your brand and marketing team has loads of things to keep track of nowadays. The number of likes, followers, retweets, comments, shares, tags, mentions, etc.

Marketing Your Website – How To Get Discovered
Your website is one of your biggest digital assets. For those of you in the early stage of your business, you may have your website,

Marketing Your Small Business on a Limited Budget
When budgets are tight, marketing is often the first expense that gets cut. But it doesn’t have to be. While traditional advertising methods are costly

10 Ways To Boost Your Local SEO
Local SEO is essential for businesses which operate on a regional level. 35% of all search traffic is local so without local SEO, your business

Google Business Profile – Upkeep Is Key
As a business who provides our potential clientele with audits of their digital assets, I notice from time-to-time different commonalties that sometimes trend from business

Content Audits – Why Audit Your Digital Presence?
You are what you post. I think that’s how it goes right? Your business’ content connects audiences with valuable information that reflects you. Your content

Hashtags – What Are They and Why Are They Important?
We’ve all seen hashtags on social media. You know, the little symbol formerly known and still known to your grandparents as the pound sign or

What the (bleep) is SEO?
Ok, what the (bleep) is SEO? It’s an acronym (yes, another damn acronym) that’s being thrown around a lot these days and anyone remotely familiar