SEO - Search Engine Optimization 101 Resources

Why your business needs a website!
The internet is a powerful tool that can help your small business grow. A website is often the first thing customers will see when they

Easy Copywriting Tips Guaranteed to Increase Your Conversions
You already know that copywriting is a crucial part of your marketing plan. But, did you know that it can also be a great way

What is Content Marketing? How can it grow your business
If you’ve spent any time online, you’ve probably seen the term “content marketing” being thrown around. But what does it mean, and why should you

Let’s talk about Internet Marketing
The internet is an amazing tool for businesses. But if you don’t have the right plan and strategies in place, it can lead to disaster.

The Ultimate Battle – Organic vs Paid Marketing
The age of digital marketing has brought with it a new set of acronyms: SEO, PPC, and SEM. These terms may be familiar to those

The Lazy Guide to Great Copy Writing
Do you struggle with writing copy? Having trouble coming up with ideas and copy that does what you hope it will? Me too! Full disclosure,

Simple Local SEO Strategies for Small Businesses
Local SEO Strategies that will get you ahead of the competition The competition in local SEO is fierce and it’s a lot more complicated than

How to take advantage of Organic Marketing for your business?
Organic Marketing for your Small Business in Canada Every business owner faces the same issue. What is the best way market my business, services, and

Conquering Google Search – How To Rank Higher
Your brand and marketing team has loads of things to keep track of nowadays. The number of likes, followers, retweets, comments, shares, tags, mentions, etc.

Marketing Your Website – How To Get Discovered
Your website is one of your biggest digital assets. For those of you in the early stage of your business, you may have your website,

Marketing Your Small Business on a Limited Budget
When budgets are tight, marketing is often the first expense that gets cut. But it doesn’t have to be. While traditional advertising methods are costly

10 Ways To Boost Your Local SEO
Local SEO is essential for businesses which operate on a regional level. 35% of all search traffic is local so without local SEO, your business

Google Business Profile – Upkeep Is Key
As a business who provides our potential clientele with audits of their digital assets, I notice from time-to-time different commonalties that sometimes trend from business

Content Audits – Why Audit Your Digital Presence?
You are what you post. I think that’s how it goes right? Your business’ content connects audiences with valuable information that reflects you. Your content

Organic and Your Business – The Bedrock of Marketing
Positive thoughts are most likely to produce a positive outcome. That possibly may be the most “kumbaya” thing I say all day. It’s also in

Hashtags – What Are They and Why Are They Important?
We’ve all seen hashtags on social media. You know, the little symbol formerly known and still known to your grandparents as the pound sign or

Let’s Strategize – Why Your Business Needs an Online Marketing Strategy In 2022
Many businesses know how vital online channels are today for acquiring and retaining customers. Yet for some reason a large percentage of those don’t have

Coke Doesn’t Talk About Pepsi: Focus On Your Product, Not Your Competition
Owning and running a business can be a stressful experience at times. One of the roots of that stress-tree taps into worrying about the competition.

Everything you ever wanted to know about Keywords in 2021
What are keywords and why are they important? 9 out of 10 online users make use of search engines to look for information by typing

What the (bleep) is SEO?
Ok, what the (bleep) is SEO? It’s an acronym (yes, another damn acronym) that’s being thrown around a lot these days and anyone remotely familiar