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traditional vs digital marketing

Traditional vs Digital Marketing – Which is best for your business?

Traditional marketing is a form of advertising that you may have grown up with. In the past, before the internet was invented and smartphones were available, traditional marketing was the only way to reach your target audience. Traditional marketing uses one-way communication from brands to consumers, and it’s reactive rather than proactive.

Digital marketing is a new and ever-evolving form of marketing that encourages consumers to interact with brands through the internet or other electronic mediums such as social media platforms or blogs. Digital marketing uses two-way communication between companies and customers so that both parties learn about each other in order to build trust over time–trust being the most important part of any relationship!

Traditional marketing is any form of advertising you may have grown up with.


It’s the types of ads that come on TV or radio, or are in print magazines and newspapers, or display advertising on Billboards and Signs. Traditional marketing is limited and reactive—your message only goes out to those who see it, rather than going out and finding those people who might want your product or service.

Traditional marketing uses one-way communication; this means that you’re sending information out into the world but not receiving any feedback from your audience, so you can’t tailor what you’re doing to meet their needs better, nor can you ask them for input on how to improve things for future campaigns.

Digital marketing is proactive and robust; it allows companies to reach potential customers online through search engine optimization (SEO), social media platforms like Facebook Ads Campaigns and Instagram Advertising Campaigns, email newsletters/automation tools such as MailChimp®, etc. While also allowing consumers to interact with the business on those same channels, creating a dialogue and more importantly a relationship.

Digital marketing is a new and ever-evolving form of marketing that encourages consumers to interact with brands through the internet or other electronic mediums.


It is used by small, medium and large businesses alike to promote products and services.

Digital marketing can be defined as any type of promotion that involves using digital technology to drive traffic to a business or company through their website or social channels, such as Facebook or Instagram, it creates brand awareness and provides contact details 24/7.  

Digital marketing has been an important part of business for many years now. It’s a way for companies to reach out to their customers, grow their brand and drive sales. There are many different types of digital marketing, including email marketing, social media management, advertising, media such as articles and newsletters and search engine optimization (SEO).

Traditional marketing is limiting and reactive while digital marketing is robust and proactive.


One of the biggest differences between traditional marketing and digital marketing is that it’s two-way communication. Traditional marketing is one-way communication, meaning there’s no real feedback loop from the customer. The customer sees an ad on television or in the newspaper, but they don’t have a voice in the conversation—they can’t respond to it or ask any questions. In contrast, digital marketing allows you to connect with potential customers through email and social media platforms where they can share their thoughts with you and vice versa. All of this can happen in real time, there is no delay which means the consumer moves through the funnel faster and they don’t forget what they saw or heard before they have a chance to seek more information.

Traditional methods of advertising are limited to television, radio and print ads; however digital channels (such as social media) allow for a wide range of different types of messaging such as text messages or emails sent directly from companies’ websites directly into customer inboxes without ever having interacted before

This means that you can target your audience more precisely, which makes it easier to reach them with your message. This is super cost effective, as your marketing dollars are only being spent on your future customer, not everyone else.

The other advantage of digital marketing is that it allows for more flexibility in terms of how and when messages are delivered. For example, traditional advertising often relies on prime time slots such as during commercial breaks in popular TV shows or during morning drive time radio shows where people may be listening while doing other activities such as driving or preparing breakfast. With all of the data available through digital marketing you can get highly tuned to when your customers both current and future are online.

Traditional marketing takes time to show results while digital marketing almost immediately shows results.


Digital marketing is more cost effective and can be targeted to specific audiences. It also allows you to measure the success of your campaign and track the number of clicks, leads, and sales it generates. This makes it easier for you to see what is working so that you can change tactics if necessary. Digital marketing campaigns are interactive as well — users can respond directly by liking a post on Facebook or joining an email list through a form embedded in an ad on your website.

With Traditional marketing measurement and analytics is limited or non existent, so you are basically hoping that someone heard or saw your campaign and that they may want to do business with you. Traditional marketing doesn’t allow for a interaction to happen right there and then, it relies on the consumer taking another step, either tracking you down online, calling you or stopping by. Whereas with digital marketing they can interact in real time in the exact same place that they were exposed to your business.

Digital marketing is more effective and efficient than traditional marketing because it’s more targeted, measurable, allows targeting based on where the customer is in their buying journey and can be easily tested and adjusted. You’ll be able to reach the right people with a specific message, which will lead to better results for your business.

Now you know the difference between traditional marketing vs digital marketing. Which one should your business use? It’s up to you to decide which is best for your business. Hopefully, this article has helped you make an informed decision about what type of marketing will work best for your company!


If you would like to give digital marketing a try, reach out! We help businesses like yours everyday achieve amazing results from incredible campaigns online and you could be next. If you loved this article and would like to learn more about digital marketing, check out our content hub.


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