As a small business owner, local marketing is the most important thing you can do. Today we will give you some tips on how to attract more customers with local search. Local search is an important part of digital marketing, and every business should be paying attention to it. Here are some of the best ways to improve your local search presence and get more customers.
Improve your Google My Business listings.
Google My Business listings are one of the most overlooked marketing channels out there. Most people focus attention on their social media accounts and think that their Google My Business is just there.
Take advantage of the power of a Google My Business account, after all what better way to take advantage of Google Search than by using their product. Google My Business has many features to help you get your message out there. You have the option to post, include a listing of your products and services, advertise a sale or promotion, and collect reviews highlighting other consumers experiences.
Improve your Google My Business listing by:
- Start posting regularly to your GMB.
- Add your products and services.
- Post updates and information
- Share your sales and promotions.
- Ensure your logo is on there.
- Update your profile header image regularly.
- Do some clean up, make sure your address, and phone number are accurate. Check your business hours. Make sure your website address is listed and correct. Add your Social Media links.
- Ensure that all your digital assets show well on mobile, the majority of all local business searches happen on mobile devices. Let’s be real the majority of most search are now happening on mobile device.
Check your social media accounts.
Your businesses should be on Social Media, keep in mind you don’t have to be on all of them. Focus on the channels your customers use. For example if you sell business to business, you should be on LinkedIn, but if you are a local flower shop that may not be as important.
Your social media pages should be used to highlight your business, your products, your services and any sales or promotions you have going on. Social media posts and images appear in google search as well, further helping your rankings.
You should be posting on your channels consistently, and using a variety of posts. Everything digital works on an algorithm that runs in the background. Although we don’t know the exact parameters of each channels algorithm, we do know some things. Consistent and fresh posts will be shown to more of your audience, posts that get likes and comments perform better and after a week or so your post will no longer be shown unless it is still receiving engagement.
The moral of the story is build your audience, post frequently, post consistently and post what your customer cares about. Think out your posts and when making posting decisions think about the thing that make you pay attention-images are everything.
Curious what social channels you should be on, check out our guide:
Use local keywords in your website and social media copy
When you’re crafting your business name, use local keywords. This will help drive more traffic to your site from local searches and make it easier for people to find you when they search for specific things in the area. For example, if you run a pizza shop in Saskatoon called “Saskatoon Pizza,” it’s highly likely that your business will show up frequently when people in Saskatoon are searching for pizza. By using this type of name, not only will people be able to find it easily but also Google will rank them higher than competitors who don’t include any geographic references in their business names–and that could lead directly back into sales!
Optimize your website for mobile search.
When it comes to local search, mobile is king. In fact, mobile searches have surpassed desktop queries in many countries and continue to rise globally. There are several steps you can take to make sure your website is optimized for this growing trend:
- Make sure your site design is responsive.
- Ensure your site loads fast.
- Keep your navigation simple.
- Make sure the design of your site is intuitive.
- Use lots of calls to action.
Consistent NAP across the web
NAP stands for name, address, and phone number. It’s the most important information you can provide in your local listing because it helps customers find you online. You should have consistent NAP across all of your online listings so that if someone searches for you all your details are easy to find.
Local search is an important part of digital marketing that every business should be paying attention to. Here’s why:
- Local search shows you the best way to attract customers in your area. It’s a great way to get new customers, but it can also help you keep the ones you already have!
- Local search can be used as part of a wider digital marketing strategy, as well as by itself. If your company has an existing website or social media channels, then local search will work alongside these platforms – and vice versa!
Local search is also a great way to grow your business. It can help you attract new customers and increase sales, but it can also help you retain the ones you already have by showing off all the great things that your company has to offer!
As you can see, there are many ways to attract more customers with local search. The most important thing is to remember that it’s not just your website that matters. If you want people to find what they’re looking for when they search online, then your business needs an extensive online presence as well!
If you would like to learn more,
grab your copy of our SEO Guide for Local Business.
If you would like a little help getting your local business on the “map”, reach out we help businesses just like yours win on the web everyday and you could be next.
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