Facebook and Instagram are two of the most popular social networks with millions of monthly active users each. They provide unlimited opportunities to find the right audience, no matter what business or industry you’re in. If you can create a successful content plan, you can market it. Regardless your area of expertise, you need to know how to promote yourself and your business on these platforms. But what will you get out of it? Like mentioned, if you have visuals and a plan, you can market your business and if you promote your company successfully, you will get leads and sales.
Starting at the bottom. If you don’t have a Facebook or Instagram account, get one. Even if you have a personal account with hundreds of followers, we advise you to create a new one for your business. Your potential clients won’t be interested in your selfies or photos from your personal life. You can plan everything thoroughly, from content to brand style. Sticking with a business account also gives you an opportunity to use features like analytics to monitor your efforts.
Whether you already have a Facebook and Instagram page for your business or you’re just creating one, you may want to pay close attention to your profile information. Your profile info is a huge way to promote your platform profiles. If you want your profile to look professional, all of the elements have to be balanced. Starting from the details people often overlook like the name of your account, your bio, and the images you post. Try to find a unique and original username that reflects what you do. Avoid typical names like hockeypro_33, or johnsmith_1986. These names are not easy to remember and don’t provide any additional information or message about you or your brand. Sticking with the name of your business is more relevant and easier for your potential followers to find. Be sure to include as much important and relevant info as possible such as:
- About section
- Contact Info: email, phone number
- Links to other social accounts
- At least one business category to reflect your business
It common for any of this information to change over time, such as your contact info or links. However if they do change, be sure to update it on your profiles to avoid misinformation to your followers.
Why do you want to market yourself on Facebook and Instagram? Most commonly it’s to build a personal brand, to get new followers and potential clients. If this is the case then you need to pay close attention to the content you publish, when and how often you publish. People will subscribe to your page, like and comment on your posts, but only if they like your content. That’s why you need to create a good content plan that is consistent and coherent. It’s important to have a clear goal, and a strategy to achieve that goal. It gives you direction for your marketing and a way to measure your success. If you want to promote your brands page, you need to think of your customers. What do they do? What social media do they use? What posts do they like, comment, and share? At first, experiment with content, include pictures, quotes, videos, and articles. Post something funny, educational or personal. If you want to post often, you need to keep in mind that you need to be consistent. However, posting for the sake of posting doesn’t work, so think carefully about the content.
After you’ve completed your profile and filled it with great content start promoting it. You need to provide the right people with the right information. Instagram is a great social media platform however, you can only search for posts and users by name, location, or hashtags. That’s why the first thing you should do is add location and hashtags to all of your posts. The same applies to your Facebook posts as well. Posts with a tagged location get 79% more engagement. It means that these posts are almost two times more likely to be clicked on, liked, commented, and shared. Posts with at least one hashtag have 12.6% better engagement.
When you market yourself on Facebook and Instagram, your main aim is to make people notice and remember you. Posts with contests usually result in significant reach and they can also help you get new followers and customers. Try to be creative. Think of an interesting task and a valuable prize. Use a branded hashtag and ask people to tag their friends. Posting discounts and coupons is another great way to promote your business. 56% of people follow brands to see sales and promotions. It’s very important if you want to drive more sales from your efforts.
People who follow you on different social media are interested in your products. Give them a reason to follow you on all your social media networks. Repost your content from Facebook and Instagram to Twitter or LinkedIn. Each social media platform attracts different people. Someone who may not have Facebook or Instagram, might have Twitter. Mention on those other platforms that you are also present on Facebook and Instagram where you publish special deals or events. While you’re at it, add social media icons to your website. It can help you get more followers.
There are many additional services to get more followers on Facebook and Instagram. You need to find an audience which is interested in your services. Use social ads to promote your accounts. Facebook and Instagram ads have advanced targeting options. You can narrow your audience and even target visitors who left your website without making a purchase. The goal is to get your brand in front of the right eyes, whether your goal is to build brand awareness, engagement or traffic.
Marketing your Facebook and Instagram profiles may seem a tough task, however, if you approach it in an organized and strategic way, everything is possible. More complex strategies and campaigns will be there whenever you’re ready to take things to the next level So get in there, get your hands dirty and learn as you go. It will take some time and effort, but the results are 100% worth it. It’s also exciting to watch your efforts pay off, grow your following, and bring in some love and appreciation for what you do. And if you feel it’s too much, then all of us at Crunch Fource have the ability to launch your Facebook and Instagram to a whole new level!