Your website is one of your biggest digital assets. For those of you in the early stage of your business, you may have your website, which is great, but now it’s time to share it with the world. Cause really, what good is your website if no one sees it? Website marketing and promotion doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all. But how and where do you start? Buckle up!
SEO (Search Engine Optimization) is one of the most effective and organic ways to promote your website, as it helps improve your site’s ranking on Google and other search engines. With more than 2 billion websites on the internet, and more being created every second, you can easily risk your website getting lost in the universe of content if you don’t make your website search engine friendly. SEO is based on the quality of the content you publish, the fluidity of the navigation you offer to your visitors, and the number of links you receive from external sources. You can achieve strong SEO by placing certain keywords and phrases throughout your website, adding alt text to your images, and optimizing your headings so that your website can get found on search engines. This process can be a lot of work and time consuming but pays off immensely. Many businesses consider hiring an agency like Crunch Fource to manage this for them.
When considering how to promote your website, a good idea is to create a blog. Exactly like this one you are reading now. This can boost your SEO a ton and increase your site’s rank on search engines by including content relevant to your business. Blogging can make it easier for people to find your site and discover your business. It also helps you establish yourself as an authority in your industry and can improve your conversion rate. Writing blog posts forces you to research your market, and in return extends your knowledge and professional skills. Even if you’re not much of a writer, you can still benefit from including a blog on your site, as it helps generate brand awareness and increase your website traffic.
When some people think of the term social media, they tend to just think of reconnecting with old friends and showing off pictures of their children or what they ate for lunch (which nobody wants to see by the way). But it’s also an effective way to promote your website. It can help businesses like yours reach a diverse audience and build brand awareness. Whether it’s on Facebook, Twitter, Instagram or any of the other numerous platforms, social media marketing is important for engaging followers. These platforms have billions of users each, and it’s easy to connect with other local businesses and promote your own through them. Posting compelling content increases the chances that your audience will share it. This simple act alone is free organic promotion for your website. And the more people click on your content, the more chances you’ll have of getting website traffic and improving your conversion rate.
One thing I notice when performing SEO audits for clients is that many businesses neglect to submit their business info and websites to online directories. You want to submit your site to as many online directories as possible. Online directories make it easy for people to find your URL and navigate to your site. This is even smarter if your business has a brick-and-mortar store as your local address can also be included. Free services like Google My Business allow you to claim your business so that when someone searches you, a complete set of details including your website, business hours, contact info, and a map of your location appear on the results page. Other locations you should consider placing your website are Hotfrog and Yelp.
This may not be the first thing that you would think of, but your email signature is an underrated but powerful tool that essentially serves as an online business card. Make sure that your email signature includes your business logo, links to your social accounts and website, plus any other contact information. This puts your brand’s stamp on your emails and promotes your website to your recipients.
When learning how to promote your website, your focus should be on quality through publishing expert and informative content. This should be consistent regardless of whether you’re posting on social media, writing blog articles, or partnering with influencers. It’s normal that you may be excited to get the word out right away, but it important that you prioritize quality over quantity, as this helps build trust among your audience and drive them through the marketing funnel. This is one of the best things you can do for your business in the long run.
Now even though it isn’t free, Pay-per-click, or PPC, advertising, is also an easy way to promote your website. And you don’t even need a huge budget! This can be effective even if you’ve only got a tiny budget to work with. Digital marketing in this way might be one of the more traditional channels, but it remains prevalent because it’s a great way to build website traffic as well as target specific demographics. You can quickly create adverts around keywords you’ve found through keyword research, and you’ll only pay for that advertising when a user clicks on the link.
There have never been more options to promote your website, even with little to no budget. With tons of organic methods like social media and SEO, in combination with paid marketing, the barrier to increasing website traffic has never been so low. However, you should make sure that you’re exploring multiple promotional avenues to get the maximum benefit from each method of promotion. You can never appear in too many places. Now get out there!