Crunch Fource

Crunch Logo Black

Voted Top 4 Digital Media Start Ups & Companies Saskatchewan 2021

Read more

crunch Fource Reputation Management

What is Online Reputation Management

Online Reputation Management is the process of measuring, monitoring, tracking and creating constructive conversations about your brand, corporate and personal identity, on the Internet. In summary, it encompasses the following steps:

Monitoring online conversation about your brand & corporate or personal identity.

Understanding what is being said about it and critically analyzing the reasons behind the discussions.

Devising a methodical strategy and interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods.

Ensuring that no further negative repercussions occur by maintaining a strong positive online presence.

Our search engine reputation management strategies include:

Survey and Analysis of Negative & Positive Mentions ○ Strategic SEO  ○ Campaign Planning & Implementation ○ Targeted Content Creation and Syndication ○ Increase Social Media Exposure ○ Optimized Local Listing ○ Business Profile Creation ○ Citation Creation & Review ○ Online Reputation Monitoring

Online Reputation Management has become an essential component of any brand reputation management strategy. Protecting a brand image is the most important thing a company needs to do. A brand name and goodwill is earned through years of hard work and losing it might take just minutes in the online world. In today’s reality businesses are steadily falling prey to negative scam allegations that can damage their web reputation drastically. Slander feedback or negative remarks can topple the online reputation of your business which will lead to negative impact to your online credibility and result in significant loss of sales, maybe even of the business itself.

Don’t let negative mentions or reviews about your company hurt your bottom line. Potential customers searching for your company will see these negative entries and often will choose to buy their products or services from another company. What’s buzzing around about you, your products, services and brand influences customer decisions immensely. The World Wide Web is a democracy and everyone has the right to speech which inadvertently means that online users are free to put forth their opinions – “negative or positive”, without any checkpoints being maintained by any central authority. Due to this, you will need to be on your toes when monitoring your online reputation and beware of anything malicious being strewn online about you and handle it upfront before it dents your online reputation.

Get To Know You

We take the time to really get to know you, so that we can better understand your needs and your business. So we can do an outstanding job.

Research

We deep dive into your product, market, customer and unique selling proposition. We look at everything from you to your competitor

Connect with Concept

This allows us to grab a tangible sense of what your product is, and by now we understand, empathize with your position and are ready to build and execute a killer strategy.

Love the Idea

Every strategy we create is made with love. The key ingredient to every great marketing strategy is passion. This passion will show in every detail in our work and relationship.

Craft it from scratch

Now that all the details are handled, we get our hands dirty. Your marketing strategy comes to life and you start to see the rewards of the work we have done together.

Refine the Strategy

As we move forward, we gather so much insight into your market and consumer. We then take this data and further refine our strategy and efforts. This is where the real magic happens.