There is one more reason why you should be using SEO. The discipline helps you position your brand through out almost the entire buying journey. In turn, it can ensure that your marketing strategies match the new buying behavior.

Because, as Google admitted themselves—customer behavior has changed forever. Today, more people use search engines to find products or services than any other marketing channel. 18% more shoppers choose Google over Amazon. 136% more prefer the search engine to other retail websites. And B2B buyers conduct up to 12 searches, on average, before engaging with a brand.

What’s more, they prefer going through the majority of the buying process on their own. When asked to explain what SEO is, We often choose to call it a strategy to ensure that when someone googles your product or service category, they find your website. But this simplifies the discipline a bit. It doesn’t take elements like different customer information needs into consideration. However, it does reveal its essence. In short, SEO drives two things —rankings and visibility.

Trying to find a search engine optimization expert for your small business can be a time-consuming, frustrating and a defeating lesson in trust. 

Business owners are inundated with emails and calls daily, being promised page 1 results in thirty days! Sorry to burst your bubble, but this is an impossible feat. SEO is a process and with Google changing its search algorithm 500-600 times per year. It is crucial for you to stay on top of it. The good news is SEO services don’t have to break the bank and you shouldn’t have to pay high fees for a limited amount of keywords or restricted to a few pages.

Choose Crunch Fource instead, a Canadian based digital marketing agency as your search engine optimisation partner. Crunch Fource specializes in delivering measurable results with proven expertise. They have been securing top spots for small business across North America through organic search listings and we work with small businesses just like yours!