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SEO and Why you need it

What the (bleep) is SEO?

Ok, What The (Bleep) Is SEO?

It’s an acronym (yes, another damn acronym) that’s being thrown around a lot these days and anyone remotely familiar with the digital world knows what I’m talking about. SEO (Search Engine Optimization), in basic terms, is the process of improving your website to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better the visibility your pages have in search results, the more likely you are to gain attention and attract potential and existing customers to your business.


How does it work?

Imagine it this way. Search engines such as Google and Bing have little spiders whose job is to crawl around pages on the web, going from site to site, collecting information about those pages and putting them in a giant library. Then a librarian can pull up a book (web page) to help you find exactly what you’re looking for at that given time.

Consistently, algorithms analyze pages in the library, taking into account hundreds of ranking factors or signals, to determine the order that pages should appear in the search results. In terms of our library concept, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

SEO ranking factors are what the little spiders we talked about are looking for. These are how search bots estimate exactly how well a website or web page can give you what you’re looking for. These factors include page speed, your webpage security and accessibility, optimized content, mobile friendliness, technical SEO, domain authority, age and more.

Unlike paid search ads, you can not pay search engines to get higher search rankings, which means SEO experts have to put in the work. That’s where we at Crunch Fource come in. The important thing to keep in mind about SEO is that results are not immediate. It takes time and work. That means that you’re not going to see your website jump to first position rankings the very day you implement SEO. You’re not going to see customers flooding your storefront, and your revenue isn’t going to increase in the first week of implementing your campaign. Instead, you can plan to wait around six months until you start seeing results. These results go beyond rankings, too. The best SEO campaigns will help your business rank for keywords that attract leads and sales.


Why is it important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with intentions of finding information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a huge impact on your bottom line.

There is numerous reasons why you should be using SEO. The discipline helps you position your brand throughout almost the entire buying journey. In turn, it can ensure that your marketing strategies match the new buying behavior. Because, as Google admitted themselves—customer behavior has changed forever.

Today, more people use search engines to find products or services than any other marketing channel. 18% more shoppers choose Google over Amazon. 136% more prefer the search engine to other retail websites. And B2B buyers conduct up to 12 searches, on average, before engaging with a brand. What’s more, they prefer going through the majority of the buying process on their own.

In total, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.



Want to explore SEO for your business?


  1. Cheaper Than Hiring In-House – It’s more cost effective, and sometimes the only way for smaller companies to afford professional services. An in-house staff, facilities, systems, training, and benefits can eat up your marketing budget.
  2. The Latest Trends, Systems, and Software. – we are always on the leading edge of trends and technology. Performance-driven agencies use analytical reports, data, and software to target the right offers, to the right customers, at the right time.
  3. Leverage Their Experience and Talents – we have worked with various technologies, clients, and industries. we have the experience and data to prove what campaigns are most effective for your industry.
  4. Scalability on Demand – You can scale your efforts up or down depending on new products, seasonality, or for any reason. With an internal team, you must hire and train to scale up or layoff staff to scale down. With us you just pick up the phone.
  5. Work with the Experts – Think of us as a pool of specialists, and the pool is deep. Today’s inbound marketing requires many areas of discipline such as SEO, content, social media, branding, and paid ads. An in-house department may not have the bandwidth to handle all the channels.
  6. Quantifiable Results – A quality company measures all metrics to see what is working and where the ad spend does the most good.
  7. Fresh Perspective and Ideas – Your marketing will benefit from new ideas and perspectives that you and your team may not see when you’re so close to a project. Fresh eyes and new blood can bring a tired campaign back to life.
  8. Broader Skillsets – Your staff may not possess all the skills required for a comprehensive campaign such as graphic design or SEO. An outside firm is equipped with the talent and resources to bring your vision to fruition successfully.
  9. Continuity and Work Overflow – we can step in at a moment’s notice to pick up where a departed employee left off. we can help during times of peak demand and work overflow situations, providing continuity to the brand message across all channels.
  10. Complement Your Existing Marketing Department – Divide and conquer your promotional projects. Let your team handle the projects where they excel and outsource the other projects.  This division of labor enables your staff to be more efficient. There is no learning curve for them to use new methods or technologies.

Crunch Fource offers cohesive and effective brand strategies that will place your company’s products squarely in front of your target audience. When you hire crunch fource, you save time and money paying for only the time, expertise, and involvement of each expert as required.

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