Build out a buyer persona If you’re trying to grow your business, it’s critical to have a clear picture of who your customers are and what they want. A buyer persona is one way to gather that information, In this article, I’ll go over some of the benefits and pitfalls of using buyer personas in […]
Why you need a Buyer Persona to define your ideal client Read More »
Have you ever heard of the five p’s of marketing? It is a framework that describes the choices that marketers make when building a marketing strategy. These five elements are often referred to as the “marketing mix” and include: Product: What a company sells to its customers, including the product’s quality and features Price: How
The 5 P’s of Marketing Read More »
You’ve probably heard the saying that you should “give away the steak and sell the sizzle.” Well, the same thing applies to your business. While it may seem counterintuitive, offering irresistible offers can help you grow and scale your business. In this article we’ll define what an irresistible offer is as well as explain how
Crafting an Irresistible Offer Read More »
It’s no secret that creating new content is time consuming. It takes hours, if not days or weeks, to write a blog post or article. It can take even longer to design it and get it ready for publishing. And every time you do this, you’re also losing an opportunity to reuse some of your
The Remix – The Art of Repurposing Content Read More »
and we think you should try it User Generated Content (UGC) is all the rage right now. You’ve probably seen the term thrown around a lot, and maybe you’re wondering what it means or whether it’s worth your time. As someone who spends their days entrenched in the ever-changing world of digital marketing and content
UGC is taking the internet by storm Read More »
The internet is an amazing tool for businesses. But if you don’t have the right plan and strategies in place, it can lead to disaster. As a business owner, it’s important to know how to use the internet effectively so that your company can reach new customers and grow. Here are some tips on how
Let’s talk about Internet Marketing Read More »
The age of digital marketing has brought with it a new set of acronyms: SEO, PPC, and SEM. These terms may be familiar to those who are already immersed in the world of digital advertising. For everyone else, though, these three letters might as well be a foreign language. If you’re just starting out in
The Ultimate Battle – Organic vs Paid Marketing Read More »
Small businesses tend to struggle getting noticed online, which means they don’t get the exposure they deserve. You’ve probably noticed this yourself: when you think about businesses in your area or companies that offer the same type of products as yours, how many come to mind? If you’re like most people, it’s probably not very
7 Website Tips for Small Business Read More »
Do you struggle with writing copy? Having trouble coming up with ideas and copy that does what you hope it will? Me too! Full disclosure, I have always dreaded writing copy, I dodged it like it was a missile. This is embarrassing to admit but I have always struggled with writing. I had trouble connecting
The Lazy Guide to Great Copy Writing Read More »
The world we live in is crazy, we are inundated by nonsense, and there are scammers everywhere. They come at us from all angles and sometimes create an absolute nightmare in our lives and our businesses. After hearing and experiencing some of these common marketing scams with our clients and even our own business, we
7 Common Marketing Scams and How to Avoid them! Read More »
