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Easy Copywriting tips

Easy Copywriting Tips Guaranteed to Increase Your Conversions

You already know that copywriting is a crucial part of your marketing plan. But, did you know that it can also be a great way to improve your conversions? So, how do you do this? Well, as you know the internet is the information super highway. In fact so much knowledge is exchanged every second …

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what is content marketing

What is Content Marketing? How can it grow your business

If you’ve spent any time online, you’ve probably seen the term “content marketing” being thrown around. But what does it mean, and why should you care? Content marketing is fast becoming an essential part of every business owner’s toolkit as they look for ways to reach their target customers at scale. The truth is that …

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unbeatable marketing plan

How to create an unbeatable marketing plan

Do you have a product or service that you’d like to sell? Then, good news: you have the makings of a great marketing plan! In truth, writing a marketing plan can be daunting. You may not know where to start or how to organize your information. It’s easy to get overwhelmed by all the tasks …

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How to handle negative comments on social media

How to Handle Negative Comments on Social Media

As a business owner, marketing professional or employee, you’re responsible for portraying your company’s brand and image in the best possible light, both online and offline. That means that you’re often the first line of defense against negative comments about your brand. Instead of shying away from trolls and bullies, we need to be willing …

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Competitive Analysis

What is a competitive analysis and how to conduct one

  Companies do not operate in a vacuum; they compete with other firms for market share, customers, and profits. Competition in today’s marketplace is fierce. A competitive analysis helps you understand the competitive landscape and ensures that you stay ahead of competitors while also providing insight into what they are doing right, where there are …

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Good Marketing Bad Marketing

How to tell the difference between good marketing and bad marketing

If you’re a business owner or marketer, the chances are good that you’ve seen some bad marketing in your time. Maybe it was an ad that didn’t resonate with your target audience, or maybe it was a social media post that just didn’t feel authentic. A lot of times bad marketing isn’t quite as obvious …

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Opportunity Cost of Not Marketing

The opportunity cost of not marketing your business

Marketing your business is a smart investment that helps you gain new customers, improve relationships with existing customers, and position yourself as an expert. But what if you’re not marketing at all? Is that even possible? The answer is yes—it’s possible for any business to go without marketing for some period—but it can be hugely …

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buyer persona ideal client

Why you need a Buyer Persona to define your ideal client

Build out a buyer persona If you’re trying to grow your business, it’s critical to have a clear picture of who your customers are and what they want. A buyer persona is one way to gather that information, In this article, I’ll go over some of the benefits and pitfalls of using buyer personas in …

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five p's header image

The 5 P’s of Marketing

Have you ever heard of the five p’s of marketing? It is a framework that describes the choices that marketers make when building a marketing strategy. These five elements are often referred to as the “marketing mix” and include: Product: What a company sells to its customers, including the product’s quality and features Price: How …

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Irresistible Offer Blog Header

Crafting an Irresistible Offer

You’ve probably heard the saying that you should “give away the steak and sell the sizzle.” Well, the same thing applies to your business. While it may seem counterintuitive, offering irresistible offers can help you grow and scale your business. In this article we’ll define what an irresistible offer is as well as explain how …

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