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traditional vs digital marketing

Traditional vs Digital Marketing – Which is best for your business?

Traditional marketing is a form of advertising that you may have grown up with. In the past, before the internet was invented and smartphones were available, traditional marketing was the only way to reach your target audience. Traditional marketing uses one-way communication from brands to consumers, and it’s reactive rather than proactive. Digital marketing is …

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Nine Reasons Why Digital Marketing is Right for Your Business

Digital marketing is not just the newest kid on the block. It has been around for quite some time now, but it has become more prominent with every passing year. Digital marketing is one of the most important parts of any business’s marketing strategy today and it will only get more important in the future. …

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2023 marketing strategy

Building a winning marketing strategy for 2023 and beyond

As we head towards the New Year, we thought we would talk about how you should prepare for business growth in a market place where change happens faster than you can say “digital transformation.” So let’s start with one of my favorite buzzwords: “customer experience.” The term has been used so much that it has …

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Why your small business needs a website

Why your business needs a website!

The internet is a powerful tool that can help your small business grow. A website is often the first thing customers will see when they do a search for your products or services. It’s also where they’ll go to learn more about you, check out your prices, and even make purchases. And while it may …

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Which Social Platforms Should Your Business Be On?

Social media is no longer just a place to share photos and connect with friends. It’s also the best way to build your business. The thing is, there’s no one-size-fits-all answer when it comes to social media platforms. Each platform has its own strengths and weaknesses, so you have to decide which ones are right …

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Ultimate Guide to Marketing your Small Business

The Ultimate Guide To Marketing Your Small Business

Marketing a small business can be an overwhelming task. From setting goals, to creating your content strategy and even deciding what channels to use, there is a lot to consider. In this guide, we’ll go over everything you need to know about marketing your small business so that you have a better understanding of how …

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boring social media

Your Social Media Is Boring! Let’s fix it!

Social media is more than just sending out posts and hoping people respond to them. You need to have a strategy in place, and that means knowing your audience and what works for them. That’s where this guide comes in! I’ll walk you through how to tell if your campaigns are boring by examining all …

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Opportunity Cost of Not Marketing

The opportunity cost of not marketing your business

Marketing your business is a smart investment that helps you gain new customers, improve relationships with existing customers, and position yourself as an expert. But what if you’re not marketing at all? Is that even possible? The answer is yes—it’s possible for any business to go without marketing for some period—but it can be hugely …

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buyer persona ideal client

Why you need a Buyer Persona to define your ideal client

Build out a buyer persona If you’re trying to grow your business, it’s critical to have a clear picture of who your customers are and what they want. A buyer persona is one way to gather that information, In this article, I’ll go over some of the benefits and pitfalls of using buyer personas in …

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The 5 P’s of Marketing

Have you ever heard of the five p’s of marketing? It is a framework that describes the choices that marketers make when building a marketing strategy. These five elements are often referred to as the “marketing mix” and include: Product: What a company sells to its customers, including the product’s quality and features Price: How …

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