Your website is one of your biggest digital assets. For those of you in the early stage of your business, you may have your website, which is great, but now it’s time to share it with the world. Cause really, what good is your website if no one sees it? Website marketing and promotion doesn’t …
When budgets are tight, marketing is often the first expense that gets cut. But it doesn’t have to be. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to more cost-effective and trackable marketing tools than you do in the digital world of marketing. The best way …
Marketing Your Small Business on a Limited Budget Read More »
Local SEO is essential for businesses which operate on a regional level. 35% of all search traffic is local so without local SEO, your business could be losing out on a significant amount of traffic. Rather than focusing more on ranking in searches across the country, local SEO prioritizes appearing on result pages in a …
As a business who provides our potential clientele with audits of their digital assets, I notice from time-to-time different commonalties that sometimes trend from business to business. One of these involves Google Business profiles. Ultimately the brain behind your google presence. The common factor which I have noticed is there tends to be a “set …
You are what you post. I think that’s how it goes right? Your business’ content connects audiences with valuable information that reflects you. Your content can be used to gain reach, influence, and above all trust with your audience. With something so crucial to the success of your marketing strategy it’s important to make sure …
Content Audits – Why Audit Your Digital Presence? Read More »
We’ve all seen hashtags on social media. You know, the little symbol formerly known and still known to your grandparents as the pound sign or number symbol. They’ve become a common occurrence in social media posts of all kinds, simply created by including the symbol “#” in front of a word or words without spaces. …
Hashtags – What Are They and Why Are They Important? Read More »
Whether you run a small shop or a large-scale national company, social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. But what brings people to your social page? What imprints on those people that …
Ok, what the (bleep) is SEO? It’s an acronym (yes, another damn acronym) that’s being thrown around a lot these days and anyone remotely familiar with the digital world knows what I’m talking about. SEO (Search Engine Optimization), in basic terms, is the process of improving your website to increase its visibility when people search …
Let’s just stop for a moment and ignore that ever growing to do list. I know you don’t have time for this, owing a small business is a busy task, you have to be the owner, the receptionist, the shipper, the receiver, the bookkeeper, the manufacturer, the sales department, and the small business marketer. Wow …
