As we head towards the New Year, we thought we would talk about how you should prepare for business growth in a market place where change happens faster than you can say “digital transformation.” So let’s start with one of my favorite buzzwords: “customer experience.” The term has been used so much that it has […]
Building a winning marketing strategy for 2023 and beyond Read More »
The internet is a powerful tool that can help your small business grow. A website is often the first thing customers will see when they do a search for your products or services. It’s also where they’ll go to learn more about you, check out your prices, and even make purchases. And while it may
Why your business needs a website! Read More »
Marketing a small business can be an overwhelming task. From setting goals, to creating your content strategy and even deciding what channels to use, there is a lot to consider. In this guide, we’ll go over everything you need to know about marketing your small business so that you have a better understanding of how
The Ultimate Guide To Marketing Your Small Business Read More »
Build out a buyer persona If you’re trying to grow your business, it’s critical to have a clear picture of who your customers are and what they want. A buyer persona is one way to gather that information, In this article, I’ll go over some of the benefits and pitfalls of using buyer personas in
Why you need a Buyer Persona to define your ideal client Read More »
Have you ever heard of the five p’s of marketing? It is a framework that describes the choices that marketers make when building a marketing strategy. These five elements are often referred to as the “marketing mix” and include: Product: What a company sells to its customers, including the product’s quality and features Price: How
The 5 P’s of Marketing Read More »
You’ve probably heard the saying that you should “give away the steak and sell the sizzle.” Well, the same thing applies to your business. While it may seem counterintuitive, offering irresistible offers can help you grow and scale your business. In this article we’ll define what an irresistible offer is as well as explain how
Crafting an Irresistible Offer Read More »
The internet is an amazing tool for businesses. But if you don’t have the right plan and strategies in place, it can lead to disaster. As a business owner, it’s important to know how to use the internet effectively so that your company can reach new customers and grow. Here are some tips on how
Let’s talk about Internet Marketing Read More »
The age of digital marketing has brought with it a new set of acronyms: SEO, PPC, and SEM. These terms may be familiar to those who are already immersed in the world of digital advertising. For everyone else, though, these three letters might as well be a foreign language. If you’re just starting out in
The Ultimate Battle – Organic vs Paid Marketing Read More »
Small businesses tend to struggle getting noticed online, which means they don’t get the exposure they deserve. You’ve probably noticed this yourself: when you think about businesses in your area or companies that offer the same type of products as yours, how many come to mind? If you’re like most people, it’s probably not very
7 Website Tips for Small Business Read More »
Do you struggle with writing copy? Having trouble coming up with ideas and copy that does what you hope it will? Me too! Full disclosure, I have always dreaded writing copy, I dodged it like it was a missile. This is embarrassing to admit but I have always struggled with writing. I had trouble connecting
The Lazy Guide to Great Copy Writing Read More »
