You already know that copywriting is a crucial part of your marketing plan. But, did you know that it can also be a great way to improve your conversions? So, how do you do this? Well, as you know the internet is the information super highway. In fact so much knowledge is exchanged every second […]
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Marketing a small business can be an overwhelming task. From setting goals, to creating your content strategy and even deciding what channels to use, there is a lot to consider. In this guide, we’ll go over everything you need to know about marketing your small business so that you have a better understanding of how
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Social media is more than just sending out posts and hoping people respond to them. You need to have a strategy in place, and that means knowing your audience and what works for them. That’s where this guide comes in! I’ll walk you through how to tell if your campaigns are boring by examining all
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If you’ve spent any time online, you’ve probably seen the term “content marketing” being thrown around. But what does it mean, and why should you care? Content marketing is fast becoming an essential part of every business owner’s toolkit as they look for ways to reach their target customers at scale. The truth is that
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Do you have a product or service that you’d like to sell? Then, good news: you have the makings of a great marketing plan! In truth, writing a marketing plan can be daunting. You may not know where to start or how to organize your information. It’s easy to get overwhelmed by all the tasks
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As a business owner, marketing professional or employee, you’re responsible for portraying your company’s brand and image in the best possible light, both online and offline. That means that you’re often the first line of defense against negative comments about your brand. Instead of shying away from trolls and bullies, we need to be willing
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 Companies do not operate in a vacuum; they compete with other firms for market share, customers, and profits. Competition in today’s marketplace is fierce. A competitive analysis helps you understand the competitive landscape and ensures that you stay ahead of competitors while also providing insight into what they are doing right, where there are
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If you’re a business owner or marketer, the chances are good that you’ve seen some bad marketing in your time. Maybe it was an ad that didn’t resonate with your target audience, or maybe it was a social media post that just didn’t feel authentic. A lot of times bad marketing isn’t quite as obvious
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Marketing your business is a smart investment that helps you gain new customers, improve relationships with existing customers, and position yourself as an expert. But what if you’re not marketing at all? Is that even possible? The answer is yes—it’s possible for any business to go without marketing for some period—but it can be hugely
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Build out a buyer persona If you’re trying to grow your business, it’s critical to have a clear picture of who your customers are and what they want. A buyer persona is one way to gather that information, In this article, I’ll go over some of the benefits and pitfalls of using buyer personas in
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