You already know that copywriting is a crucial part of your marketing plan. But, did you know that it can also be a great way to improve your conversions? So, how do you do this? Well, as you know the internet is the information super highway. In fact so much knowledge is exchanged every second […]
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If you’re a business owner or marketer, the chances are good that you’ve seen some bad marketing in your time. Maybe it was an ad that didn’t resonate with your target audience, or maybe it was a social media post that just didn’t feel authentic. A lot of times bad marketing isn’t quite as obvious
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Build out a buyer persona If you’re trying to grow your business, it’s critical to have a clear picture of who your customers are and what they want. A buyer persona is one way to gather that information, In this article, I’ll go over some of the benefits and pitfalls of using buyer personas in
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Have you ever heard of the five p’s of marketing? It is a framework that describes the choices that marketers make when building a marketing strategy. These five elements are often referred to as the “marketing mix” and include: Product: What a company sells to its customers, including the product’s quality and features Price: How
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You’ve probably heard the saying that you should “give away the steak and sell the sizzle.” Well, the same thing applies to your business. While it may seem counterintuitive, offering irresistible offers can help you grow and scale your business. In this article we’ll define what an irresistible offer is as well as explain how
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The internet is an amazing tool for businesses. But if you don’t have the right plan and strategies in place, it can lead to disaster. As a business owner, it’s important to know how to use the internet effectively so that your company can reach new customers and grow. Here are some tips on how
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The age of digital marketing has brought with it a new set of acronyms: SEO, PPC, and SEM. These terms may be familiar to those who are already immersed in the world of digital advertising. For everyone else, though, these three letters might as well be a foreign language. If you’re just starting out in
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Have you ever heard of a Sales Funnel? They rarely get the credit they deserve, but are the easiest path to new customers. Sales funnels help convert leads into sales, and sales increase revenue. It is that simple, done right, they are a license to print money, done wrong they are a waste of time
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As a business owner, you don’t need me to tell you that marketing can be tough. Everyone is competing for attention, and it can be quite difficult to stand out from other businesses. Particularly your close competition. Consumers learn about local businesses like yours and your competition online more than anywhere else. Which is all
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Your website is one of your biggest digital assets. For those of you in the early stage of your business, you may have your website, which is great, but now it’s time to share it with the world. Cause really, what good is your website if no one sees it? Website marketing and promotion doesn’t
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