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Why your small business needs a website

Why your business needs a website!

The internet is a powerful tool that can help your small business grow. A website is often the first thing customers will see when they do a search for your products or services. It’s also where they’ll go to learn more about you, check out your prices, and even make purchases. And while it may […]

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Which Social Platforms Should Your Business Be On?

Social media is no longer just a place to share photos and connect with friends. It’s also the best way to build your business. The thing is, there’s no one-size-fits-all answer when it comes to social media platforms. Each platform has its own strengths and weaknesses, so you have to decide which ones are right

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Ultimate Guide to Marketing your Small Business

The Ultimate Guide To Marketing Your Small Business

Marketing a small business can be an overwhelming task. From setting goals, to creating your content strategy and even deciding what channels to use, there is a lot to consider. In this guide, we’ll go over everything you need to know about marketing your small business so that you have a better understanding of how

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Your Social Media Is Boring! Let’s fix it!

Social media is more than just sending out posts and hoping people respond to them. You need to have a strategy in place, and that means knowing your audience and what works for them. That’s where this guide comes in! I’ll walk you through how to tell if your campaigns are boring by examining all

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Opportunity Cost of Not Marketing

The opportunity cost of not marketing your business

Marketing your business is a smart investment that helps you gain new customers, improve relationships with existing customers, and position yourself as an expert. But what if you’re not marketing at all? Is that even possible? The answer is yes—it’s possible for any business to go without marketing for some period—but it can be hugely

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Why you need a Buyer Persona to define your ideal client

Build out a buyer persona If you’re trying to grow your business, it’s critical to have a clear picture of who your customers are and what they want. A buyer persona is one way to gather that information, In this article, I’ll go over some of the benefits and pitfalls of using buyer personas in

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The 5 P’s of Marketing

Have you ever heard of the five p’s of marketing? It is a framework that describes the choices that marketers make when building a marketing strategy. These five elements are often referred to as the “marketing mix” and include: Product: What a company sells to its customers, including the product’s quality and features Price: How

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Crafting an Irresistible Offer

You’ve probably heard the saying that you should “give away the steak and sell the sizzle.” Well, the same thing applies to your business. While it may seem counterintuitive, offering irresistible offers can help you grow and scale your business. In this article we’ll define what an irresistible offer is as well as explain how

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The Remix – The Art of Repurposing Content

It’s no secret that creating new content is time consuming. It takes hours, if not days or weeks, to write a blog post or article. It can take even longer to design it and get it ready for publishing. And every time you do this, you’re also losing an opportunity to reuse some of your

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UGC is taking the internet by storm

and we think you should try it User Generated Content (UGC) is all the rage right now. You’ve probably seen the term thrown around a lot, and maybe you’re wondering what it means or whether it’s worth your time. As someone who spends their days entrenched in the ever-changing world of digital marketing and content

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