Traditional vs Digital Marketing – Which is best for your business?

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Traditional marketing is a form of advertising that you may have grown up with. In the past, before the internet was invented and smartphones were available, traditional marketing was the only way to reach your target audience. Traditional marketing uses one-way communication from brands to consumers, and it’s reactive rather than proactive. Digital marketing is […]

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gain a competitive advantage during an economic downturn

How marketing in an economic down turn gives you a competitive edge

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The economy is going through some tough times right now, but that shouldn’t surprise anyone, after all the economy works on a cycle. Every 5 – 7 years we experience a downturn, and it lasts less than a year. Strategically speaking this isn’t as scary for your business as it seems. In fact, marketing in

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Why your Marketing isn’t working?

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Whether you’re just starting a business or trying to grow an existing one, marketing is a necessary part of doing business. It can help you reach new customers and keep your old ones happy, but it’s not always easy. So why is it that so many businesses go wrong with their marketing? Here are six

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Why SEO is an important part of a successful marketing strategy

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If you’re a business owner who’s considering digital marketing for the first time, you may be wondering: “What should I do first?” That’s a great question, and luckily for you, it’s one that I can answer! In today’s blog post, we’ll go over why search engine optimization (SEO) is an important part of any successful

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Online Customer Experience tips for Small Businesses

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In today’s world, customer experience is everything. If you’re a small business owner, it’s up to you to deliver the best experience possible for your customers. However, this doesn’t mean that you need to hire an army of customer service representatives or spend millions on technology like chatbots and AI-powered virtual assistants. Instead, here are

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Nine Reasons Why Digital Marketing is Right for Your Business

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Digital marketing is not just the newest kid on the block. It has been around for quite some time now, but it has become more prominent with every passing year. Digital marketing is one of the most important parts of any business’s marketing strategy today and it will only get more important in the future.

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Building a winning marketing strategy for 2023 and beyond

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As we head towards the New Year, we thought we would talk about how you should prepare for business growth in a market place where change happens faster than you can say “digital transformation.” So let’s start with one of my favorite buzzwords: “customer experience.” The term has been used so much that it has

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Why your business needs a website!

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The internet is a powerful tool that can help your small business grow. A website is often the first thing customers will see when they do a search for your products or services. It’s also where they’ll go to learn more about you, check out your prices, and even make purchases. And while it may

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What is Content Marketing? How can it grow your business

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If you’ve spent any time online, you’ve probably seen the term “content marketing” being thrown around. But what does it mean, and why should you care? Content marketing is fast becoming an essential part of every business owner’s toolkit as they look for ways to reach their target customers at scale. The truth is that

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The opportunity cost of not marketing your business

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Marketing your business is a smart investment that helps you gain new customers, improve relationships with existing customers, and position yourself as an expert. But what if you’re not marketing at all? Is that even possible? The answer is yes—it’s possible for any business to go without marketing for some period—but it can be hugely

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