business management

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Is Ecommerce right for your retail business?

Ecommerce is changing the way we shop and pay for goods and services, growing rapidly in recent years because it offers consumers several advantages over traditional shopping methods. You may have found yourself asking if ecommerce is right for your business. The decision to start using Ecommerce can be overwhelming and you may be feeling …

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Marketing Strategies – Saving Your Business Money

Would you build a new home without a blueprint? Most wouldn’t be able to even assemble their Ikea furniture without the instructions. (I’m one of them). What does this have to do with anything you ask? Well, it’s very similar to your businesses marketing strategy. The comprehensive plan formulated particularly for achieving the marketing objectives …

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Free/Low Cost Tools To Help You Manage Your Business

There is no question that digitization has changed how businesses conduct daily operations. Today we have a plethora of digital tools which give us a highly operational convenience and lower production costs. If you want your business to be successful, you can’t ignore the role of these tools. All you need to do is analyze …

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Let’s Strategize – Why Your Business Needs an Online Marketing Strategy In 2022

Many businesses know how vital online channels are today for acquiring and retaining customers. Yet for some reason a large percentage of those don’t have an integrated plan to support their digital presence, company growth or engage their audiences effectively online. With the arrival of a new year, you should have already or be in …

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New Year, New Challenges – Social Media Challenges To Face In 2022

The continuously growing list of popular social media platforms is always creating a new and exciting experience in the world of digital marketing. Keeping us on our feet with new obstacles and questions to ask ourselves regarding where we should be focusing to reach our target audience and our customers. Which platforms will provide us …

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Facebook To Meta – Setting The Digital Stage For What’s To Come

The world is constantly changing and evolving and most of that is thanks to technology. Technology, the way we utilize it and the companies that house it are the same way. You may have noted a specific headline in the last while regarding the world’s largest social media empire, Facebook. After announcing that his company …

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Coke Doesn’t Talk About Pepsi: Focus On Your Product, Not Your Competition

Owning and running a business can be a stressful experience at times. One of the roots of that stress-tree taps into worrying about the competition. Hours are spent thinking about what our competitors are up to. Are they stealing your customers? Are they better at running a business? Are they innovating a new and smoother …

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