Social media is no longer just a place to share photos and connect with friends. It’s also the best way to build your business. The thing is, there’s no one-size-fits-all answer when it comes to social media platforms. Each platform has its own strengths and weaknesses, so you have to decide which ones are right […]
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You already know that copywriting is a crucial part of your marketing plan. But, did you know that it can also be a great way to improve your conversions? So, how do you do this? Well, as you know the internet is the information super highway. In fact so much knowledge is exchanged every second
Easy Copywriting Tips Guaranteed to Increase Your Conversions Read More »
Marketing a small business can be an overwhelming task. From setting goals, to creating your content strategy and even deciding what channels to use, there is a lot to consider. In this guide, we’ll go over everything you need to know about marketing your small business so that you have a better understanding of how
The Ultimate Guide To Marketing Your Small Business Read More »
Social media is more than just sending out posts and hoping people respond to them. You need to have a strategy in place, and that means knowing your audience and what works for them. That’s where this guide comes in! I’ll walk you through how to tell if your campaigns are boring by examining all
Your Social Media Is Boring! Let’s fix it! Read More »
If you’ve spent any time online, you’ve probably seen the term “content marketing” being thrown around. But what does it mean, and why should you care? Content marketing is fast becoming an essential part of every business owner’s toolkit as they look for ways to reach their target customers at scale. The truth is that
What is Content Marketing? How can it grow your business Read More »
Do you have a product or service that you’d like to sell? Then, good news: you have the makings of a great marketing plan! In truth, writing a marketing plan can be daunting. You may not know where to start or how to organize your information. It’s easy to get overwhelmed by all the tasks
How to create an unbeatable marketing plan Read More »
As a business owner, marketing professional or employee, you’re responsible for portraying your company’s brand and image in the best possible light, both online and offline. That means that you’re often the first line of defense against negative comments about your brand. Instead of shying away from trolls and bullies, we need to be willing
How to Handle Negative Comments on Social Media Read More »
 Companies do not operate in a vacuum; they compete with other firms for market share, customers, and profits. Competition in today’s marketplace is fierce. A competitive analysis helps you understand the competitive landscape and ensures that you stay ahead of competitors while also providing insight into what they are doing right, where there are
What is a competitive analysis and how to conduct one Read More »
If you’re a business owner or marketer, the chances are good that you’ve seen some bad marketing in your time. Maybe it was an ad that didn’t resonate with your target audience, or maybe it was a social media post that just didn’t feel authentic. A lot of times bad marketing isn’t quite as obvious
How to tell the difference between good marketing and bad marketing Read More »
Marketing your business is a smart investment that helps you gain new customers, improve relationships with existing customers, and position yourself as an expert. But what if you’re not marketing at all? Is that even possible? The answer is yes—it’s possible for any business to go without marketing for some period—but it can be hugely
The opportunity cost of not marketing your business Read More »
