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2023 marketing strategy

Building a winning marketing strategy for 2023 and beyond

As we head towards the New Year, we thought we would talk about how you should prepare for business growth in a market place where change happens faster than you can say “digital transformation.” So let’s start with one of my favorite buzzwords: “customer experience.” The term has been used so much that it has […]

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Why your small business needs a website

Why your business needs a website!

The internet is a powerful tool that can help your small business grow. A website is often the first thing customers will see when they do a search for your products or services. It’s also where they’ll go to learn more about you, check out your prices, and even make purchases. And while it may

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Marketing Strategies – Saving Your Business Money

Would you build a new home without a blueprint? Most wouldn’t be able to even assemble their Ikea furniture without the instructions. (I’m one of them). What does this have to do with anything you ask? Well, it’s very similar to your businesses marketing strategy. The comprehensive plan formulated particularly for achieving the marketing objectives

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Free/Low Cost Tools To Help You Manage Your Business

There is no question that digitization has changed how businesses conduct daily operations. Today we have a plethora of digital tools which give us a highly operational convenience and lower production costs. If you want your business to be successful, you can’t ignore the role of these tools. All you need to do is analyze

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CRM – Software For Small Business

As business owners we all want more customers, and on top of that we want our current customers to be happier with the service or product we are providing. Customer relationship management (CRM) software is designed to help with that exact goal. CRM software or Customer Relationship Management software is a tool that helps you

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Marketing Ideas – For Your Small Business

As a small business owner or marketer, you are continuously searching for great small business marketing ideas to grow your business with. It’s because online marketing is so important for your success. If you want your business to be successful online, you must focus on marketing it by advertising, promoting, and selling your products and

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YouTube Channels – How To Build & Grow One For Your Business

If you have followed our blogs to date you have surely heard us mention that video marketing has been on the rise and is growing ever more popular and accessible for brands. There is no denying it. With popular sites such as TikTok, Facebook and Instagram dominating in video content, a YouTube channel might be

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Digital Marketing Strategy Tips – That Work

As a business owner, you don’t need me to tell you that marketing can be tough. Everyone is competing for attention, and it can be quite difficult to stand out from other businesses. Particularly your close competition. Consumers learn about local businesses like yours and your competition online more than anywhere else. Which is all

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How To Market Yourself – On Facebook and Instagram

Facebook and Instagram are two of the most popular social networks with millions of monthly active users each. They provide unlimited opportunities to find the right audience, no matter what business or industry you’re in. If you can create a successful content plan, you can market it. Regardless your area of expertise, you need to

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How To Market Yourself – Realtors

Real estate is an industry that is both challenging and potentially lucrative. But it can also be very competitive. 73% of buyers interviewed only one real estate agent during their home search. That alone highlights the importance of building awareness and getting in front of buyers as quickly as possible. Therefore, having a solid grasp

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